All posts by xantec

Building Quality Backlinks

Did you know that according to a survey by Moz, approximately 37 percent of online businesses spend an estimated $10,000 to $50,000 per month on link-building alone, deploying tactics like content and outreach, paid links, press releases, and more? While investing such a staggering amount into building backlinks is certain to be successful in one way or another, it simply isn’t necessary anymore. The point of building quality backlinks is for Google to recognize new Web pages as well as to determine how a Website should rank in the search engine’s results.
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Everything You Need to Know About Website Building

When it comes to making your own professional-looking website you have a few options:


  • Learn how to build it yourself from scratch
  • Pay a web designer to make it for you
  • Use a site builder tool to make and host it


There are advantages and disadvantages of each, and no one option is necessarily better or best. The important thing is to find the solution that works for you.
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Responsive Web Design – No longer a Good-to-Have, it’s a MUST-Have.

Online shopping, checking out places, connecting with friends, finding partners… All these activities can now be done at our utmost convenience with just a few clicks in our mobile phones.


To dwell on whether mobile marketing is recommendable is no longer an option because we already know that it is; statistics can prove it very well for us. The need to adjust is essential to keep up with the consumers’ demands and because the use of internet via mobiles has been increasing constantly, a seamless, primal, quality user experience on mobiles, tablets and desktops are vital in every growing business.


Mobile users tend to stray away from websites that are difficult to navigate around and tends to look for somewhere else, meaning what could have been your client is now someone else’s client.  Don’t let this happen.

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6 Ways to Improve Your Conversion Rate

Here are 6 ways you can boost your website’s conversion rate!


Determine Your Unique Selling Proposition

What makes your product(s) special? What sets you apart from competitors? Why should they choose you? This is the most important aspect in marketing that can have a massive impact on your conversion rate.


Improve Your Banner Ads

Keep the design simple and easy on the eyes. Positioning banner ads next to relevant content will also increase the probability of the ad being clicked. Professional copywriting is equally important in driving conversion rates up through memorable and value-adding taglines.
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5 Ways To Increase Online Branding

Below are a few ways you can implement to increase brand awareness for any kind of business:


  1. Search Engine Optimization (SEO) for your website: It is crucial for your website to be optimized in order to be compatible with search engines. You need to make sure your website is the first website which appears when a user searches for keywords related to your brand.

  3. Creating an attractive logo: Your logo is the forefront of your business brand. Your logo needs to sustain a lasting impression on your customers when they need to use your particular services so that they can remember your business identity for future reference.

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Why Search Engine Optimisation (SEO) is Important for Your Website

Search Engine Optimization (SEO) is the process that relates to a website or online post’s visibility. In a literal sense, it is how well your website stands out when related queries are made in search engines like Google, Bing, etc. The more visitors your website gets, the more your service or product is likely to sell.

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